Relativityheads and Haters (By Carla Bauer, PMP, RCA)
Anyone who works in the E-Discovery field knows there is always debate over the best review platform. The industry has been growing and changing drastically over the past few years and there are more review platforms than ever. As with anything, there are flashy trends and changing viewpoints. The newest trend that I have identified is Relativityheads and haters.
Growing up a music fan and having visited Haight-Ashbury for the first time, I am seeing the connection between Relativity and the iconic bands of the past and present.
There is a sense of belonging and deeper meaning when your favorite artist goes from performing in bars to playing arenas and to feel like you were a part of their success. Each time these bands reach the height of their popularity, there becomes a divide--The Lovers and The Haters.The lovers can become a little obessive and tend to be refferred to as *insert your passion*heads. I don't know if I am the first to coin the term Relativityhead, but I feel I am one.
Relativity has certainly reached great heights within the industry with a strong legion of Relativityheads that are willing to follow the product to the end of the earth. On the other side of that, there is definitely a group who resents the success and searches for the next "new thing."
Relativity has been one of the most iconic review platforms to hit the e-Discovery market. The CEO is not only a great mind who is committed to ensuring his product is the best in the industry, he has yet to "sell out" his product to corporate America. I personally had the pleasure to meet Andrew Seija, kCura's CEO (Relativity's parent company), and I can say that he was truly an amazing person who is committed to the success of the product. kCura has continued to develop Relativity and expand the product's offerings and features which now include integrated collections and processing solutions.
Even though I consider myself a Relativityhead, I do beleive that it isn't right for everyone. I feel excited about many of the new products and solutions entering the market. E-Discovery is far greater than review software and there is room for multiple platforms in the industry. Successful e-discovery teams understand that the people and processes are just as crucial to a project's success as the technology.
Relativity is a solid product that offers dependability, flexibility, scalability, and every other "ability." Like all great bands that never stop making music, kCura will continue to be a major part of the industry's future and will continue to improve and expand overtime.
Carla Bauer, PMP, RCA is Founder and President of e-Discovery IQ. She can be reached at (513) 629-2752 orCarla.Bauer@eDiscoveryiq.com.